Social Media Slice for April 19, 2019: ADS MANAGER UPDATE AT FACEBOOK; HOW CONFIDENT ARE SMB ABOUT SEO BEST PRACTICES, and DUPLICATING A FACEBOOK SAVED AUDIENCE


WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


MAIN SLICE

ADS MANAGER UPDATE AT FACEBOOK- What with all the bad news emanating from Facebook data and security breaches of late, you may have missed this bit of positive news: revised presentation features and format for ads manager app. FB says there will be “a new navigation bar, providing more space to manage ads.”

Plus… (drum roll…) a new “cost cap” bidding strategy (in addition to conversion volume and cost predictability). 👁 More


SLICE SPECIAL OF THE DAY

HOW CONFIDENT ARE SMB ABOUT SEO BEST PRACTICES- Interesting study just out that indicates only 36% of SMBs surveyed said they HAVE AN EXISTING SEO strategy. But within that group 78% feel they have a good understanding of SEO best practices. They should as these biz mostly operate in-house marketing. How is this good news for social media boutique agencies?

It means when you pitch these small biz you won’t have to start at square one explaining SEO. Just show them YOUR successful track record vs their current numbers.

But more importantly, the survey also reveals that 64% of SMB polled DO NOT EVEN HAVE AN SEO STRATEGY.

Your future clients await you. 👁 More


INTERNATIONAL SLICE

TWITTER ON THE RISE IN ZIMBABWE- An average of only 2.3% social media users took to Twitter in 2015 in Zimbabwe — but by 2018 Twitter was being used by an average of 11.57%. That is a 9% growth in 3 years! 👁 More


SLICE INGREDIENTS

DUPLICATING A FACEBOOK SAVED AUDIENCE- “While there’s currently no direct way to duplicate a saved audience, there is manual process that allows you to do this.” So says, Lucas Elliott, writing for the Jon Loomer team. And we have the process explained. 👁 More


MOTIVATIONAL SLICE

Our #FridayFeeling cover image is from a tweet by Michael Kosmas @MichaelKosmas


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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