Social Media Slice for April 25, 2019: PROMOTING ON WHATSAPP; CURATING CONTENT IDEAS; ANALYZING FACEBOOK ADS WITH GOOGLE DATA STUDIO; and SOCIAL MEDIA TOPS AD SPEND IN AUSTRALIA


WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


MAIN SLICE

PROMOTING ON WHATSAPP- No Ads allowed on the messaging/sharing service. But you can still reach people looking for services by getting you or your client’s name “out there” with some clever marketing strategies. And with more than 700 million active users on its platform, you don’t want to ignore the $$ potential. 👁 More


SLICE SPECIAL OF THE DAY

CURATING CONTENT IDEAS- As a content creator I am well aware of the problems some of you who are not writers have in generating a constant flow of posts, tweets & blogs. I found this article from the Meet Edgar folks that offers 5 great tips to look for/stockpile content ideas. Fair warning there is self promotion (“if you’re an Edgar user…”) but that can be helpful too if you have not settled on a scheduling tool, which in itself is useful in generating content. 👁 More


SLICE INGREDIENTS

ANALYZING FACEBOOK ADS WITH GOOGLE DATA STUDIO- Yes another way to check out your FB ads but not on FB. Interesting. Social Media Examiner shares seven Google Data Studio charts that can help better analyze your Facebook advertising campaigns. 👁 More


INTERNATIONAL SLICE

SOCIAL MEDIA TOPS AD SPEND IN AUSTRALIA- Good news social media marketers in Australia! A new study found 44.8% of total ad spend in Australia is online, trailed by TV and then print.

According to the CMO website: “Conversion rates are five times higher on shopping apps than on mobile web, by 2020 smartphone ownership will overtake that of personal computer, and mobile Internet retailing is set to grow to $13.7 billion by 2022.” 👁More


MOTIVATIONAL SLICE

Our #ThursdayThoughts cover image is from a tweet by PACE Advocates @PaceAdvocates


Would a newsletter like Slice, tailored to the content of your B2B or B2C customers, be of value to you? You can’t depend on newsfeeds anymore. It is no secret they have become declining organic sources of engagement. Just as friends update each other on what’s happening in their lives, small biz can build engaging relationships with customer bases by keeping them in the loop with email newsletters.

Interested? Contact me at AmsSvs@consultant.com.

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