Social Media Slice for April 29, 2019: LINKEDIN TESTING FREELANCER FEATURE; UNDERSTANDING MARKETING FUNNEL; TWITTER USER BACKGROUND; and HOW EU COPYRIGHT DIRECTIVE AFFECTS MARKETERS


WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


MAIN SLICE

FREELANCERS, LINKEDIN IS TESTING A FEATURE FOR US- Big news. Thank you Jane Manchun Wong for detecting a new option being tested. Looks like LinkedIn users will be able to fill out a ‘Services’ section on their profiles to showcase their free lance services! 👁 More


SLICE SPECIAL OF THE DAY

UNDERSTANDING THE MARKETING FUNNEL- As social media managers most of you know of/use funnels to convert prospects into customers. But do you really understand each element that creates the funnel? Noted influencer Maria Johnsen says: “A typical marketing funnel should move through awareness, interest, consideration, intent, evaluation, and purchase.” She breaks each one down to show how you can reduce ad spend with a properly designed marketing funnel strategy. 👁 More


INTERNATIONAL SLICE

HOW NEW EU COPYRIGHT DIRECTIVE AFFECTS MARKETERS- Will it or won’t it affect you? Kind of complicated. For the most part, basic social media boutique agencies are in a “too small to be concerned with” type category. Big tech companies, Hollywood, etc. are more in the major mix. But there are areas, so just as an FYI … 👁 More


SLICE INGREDIENTS

TWITTER USER BACKGROUND- The most prolific 10% of Twitter members create 80% of tweets. Pew Research Center survey reports that: “Twitter users are younger, more likely to identify as Democrats, more highly educated and have higher incomes than U.S. adults overall.”

Want to know if your client’s target market can be found on Twitter? This article will be a big help. 👁 More


MOTIVATIONAL SLICE

Our #MondayMotivation cover image is from a tweet by Signature Staff @SignatureStaff


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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