Social Media Slice for May 6, 2019: Google Ads May Be Falling Behind Amazon and Facebook; Testing Facebook Ads for Optimal Results; Scheduling Email in Gmail; and Romanian Witches Make Use of Social Media


WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


MAIN SLICE

Google May Be Falling Behind Amazon and Facebook in Online Ad Race- The bad news from PYMNTS website is that “traffic volumes for Google properties are not growing at a rate to cover the decreases in advertising prices.”

  • Google share in 2019 is DOWN to 37.2%, from 38.2% in 2018.
  • Facebook, in second place, has a 22.1% share, UP from 21.8% last year.
  • Amazon, in third place, has jumped to an 8.8% share, compared with only 6.8% in 2018.

👁 More


SLICE SPECIAL OF THE DAY

Testing Facebook Ads for Optimal Results- Not an article (although there is a transcription), this info is presented in a Social Media Examiner podcast. The guest, whose brain is picked for tips and tricks is noted influencer Andrea Vahl. She discusses testing, budgeting, analyzing, and 👁 more


INTERNATIONAL SLICE

Romanian Witches Make Magical Use of Social Media- Everybody else uses social platforms to conduct digital business. Why not witches? Seems the younger practitioners of the Craft have shown the signs of growth potential to the elders in Romania. Many of the country’s estimated 4,000 witches are now getting customers from Europe, Asia and the United States. 👁 More


SLICE INGREDIENTS

Scheduling Email in Gmail- Ever want to control the time an email arrives? A marketing message, perhaps? You can do it in Gmail with a new feature being rolled out. 👁 More


MOTIVATIONAL SLICE

Our #MondayMotivation cover image is from a tweet by Elysia Skye @ElysiaSkye (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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