SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


Facebook New Tools for Small Biz- Just in time for National Small Business Week, FB revealed a bunch of tools to make promoting your client a more fluid operation. Since there are reportedly 90 million small biz on Facebook, it makes good sense for the platform to cater to those needs. ๐Ÿคฆ๐Ÿปโ€โ™‚๏ธ

The three new tools for businesses are Automated Ads, appointments and new video editing tools. We have a breakdown. ๐Ÿ‘ More


Top Tools to Monitor Social Media- You put your client’s brand and message “out there” every day. But what are “they” saying back? Customers and potential customers. You can’t do your job as a social media manager properly if you don’t know what they are saying. You need social monitoring tools that gather data from social media platforms, blogs, forums, and even news sites. ๐Ÿ‘ More


Keyword Research Tutorial- Customers use keyword search to find your clients. You use keyword research to find them.

“Keyword research is the process of discovering a list of words and phrases your target audience uses when discussing or exploring an idea or a topic that is relevant to your business and/or your website.”

How you go about that is subject of this great tutorial (plus tips) from the Convince & Convert website of noted influencer Jay Baer. ๐Ÿ‘ More


Canada Wants Zuck Now-ย The powers that be at Facebook can’t seem to avoid trouble. Actually in this case by avoidance they are in further hot water. Seems a subpoena has been issued demanding appearances from Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg.

According to CBS News “the move comes after Zuckerberg ignored repeated requests to address both a Canadian committee investigating disinformation and election meddling on the social media platform, as well as an International Grand Committee of legislative investigators from 10 nations set to gather in Ottawa May 28. Ouch. ๐Ÿ‘ More


Our #ThursdayThoughts cover image is from a tweet by Acho @feelTHEnature_

Would a newsletter like Slice, tailored to the content of your B2B or B2C customers, be of value to you? You can’t depend on newsfeeds anymore. It is no secret they have become declining organic sources of engagement. Just as friends update each other on whatโ€™s happening in their lives, small biz can build engaging relationships with customer bases by keeping them in the loop with email newsletters.

Interested? Contact me at AmsSvs@consultant.com.