SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


Google Revamps Shopping Experience- Look out Amazon. Google is bringing out new ad units designed to address top-of-funnel consumer scenarios, according to Search Engine Land (SEL). Discovery ads, Gallery ads and expanded reach for Showcase Shopping ads are here.

Key to all this reports SEL is “These formats share the fact that theyโ€™re all highly visual, appear across multiple Google properties and are all automated.” ๐Ÿ‘ More


Facebook Clear History to Affect Advertisers– To begin with, the proposed Clear History on FB will reportedly operate just like browsers that let users clear browsing histories and cookies. Good for users but what about your clients?

“This means that targeting options powered by Facebook’s business tools, like the Facebook pixel, can’t be used to reach someone with ads. This includes Custom Audiences built from visitors to websites or apps.” Not our words. That is direct from Facebook. ๐Ÿ‘ More


Twitter Media Studio Improves Video Marketing- Would you like to improve tweeted videos with thumbnail images, catchy titles, text captions, and linked call-to-action buttons? Twitter thinks you would. Social Media Examiner takes you on a tour (with tips) on this new feature. ๐Ÿ‘ More


Instagram Testing in Canada- Are “likes & views” fated to disappear on Instagram? The platform is testing in Canada an experiment that involves hiding the number of likes and views a picture or video receives from everyone– except account owners. Do you ๐Ÿ‘ or ๐Ÿ‘Ž this plan? ๐Ÿ‘ More


Our #ThursdayThoughts cover image is from a tweet by Jen Sincero @JenSincero

Would a newsletter like Slice, tailored to the content of your B2B or B2C customers, be of value to you? You can’t depend on newsfeeds anymore. It is no secret they have become declining organic sources of engagement. Just as friends update each other on whatโ€™s happening in their lives, small biz can build engaging relationships with customer bases by keeping them in the loop with email newsletters.

Interested? Contact me at AmsSvs@consultant.com.