Social Media Slice for May 16, 2019: Google Revamps Shopping Experience; Clear History Affecting Advertisers; Twitter Improves Video Marketing; and Instagram Testing in Canada


WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


MAIN SLICE

Google Revamps Shopping Experience- Look out Amazon. Google is bringing out new ad units designed to address top-of-funnel consumer scenarios, according to Search Engine Land (SEL). Discovery ads, Gallery ads and expanded reach for Showcase Shopping ads are here.

Key to all this reports SEL is “These formats share the fact that they’re all highly visual, appear across multiple Google properties and are all automated.” 👁 More


SLICE SPECIAL OF THE DAY

Facebook Clear History to Affect Advertisers– To begin with, the proposed Clear History on FB will reportedly operate just like browsers that let users clear browsing histories and cookies. Good for users but what about your clients?

“This means that targeting options powered by Facebook’s business tools, like the Facebook pixel, can’t be used to reach someone with ads. This includes Custom Audiences built from visitors to websites or apps.” Not our words. That is direct from Facebook. 👁 More


SLICE INGREDIENTS

Twitter Media Studio Improves Video Marketing- Would you like to improve tweeted videos with thumbnail images, catchy titles, text captions, and linked call-to-action buttons? Twitter thinks you would. Social Media Examiner takes you on a tour (with tips) on this new feature. 👁 More


INTERNATIONAL SLICE

Instagram Testing in Canada- Are “likes & views” fated to disappear on Instagram? The platform is testing in Canada an experiment that involves hiding the number of likes and views a picture or video receives from everyone– except account owners. Do you 👍 or 👎 this plan? 👁 More


MOTIVATIONAL SLICE

Our #ThursdayThoughts cover image is from a tweet by Jen Sincero @JenSincero


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