Social Media Slice for May 20, 2019: Facebook Still Rules Social Media; Calculating Marketing ROI; and Video Tool for SMM and SBO


MAIN SLICE

Facebook Still Rules Social Media- Despite protests and whining from conservatives, radicals, special interest groups and bots, Facebook is still the king of social media. Some of your ad spend and content generation for small biz clients needs to go there. But how much? That depends on your target market. FB is not a one size fits all shoe.

“Three-quarters of women in the U.S. use the platform, compared with 63% of men. There are differences by education level, too: Around three-quarters (74%) of adults with a college degree or more use Facebook, compared with 61% of those who have a high school diploma or less.

Around eight-in-ten (79%) of those ages 18 to 29 use Facebook – much higher than the share among those 65 and older (46%). However, the share of older Americans who use the platform has more than doubled since August 2012, when just 20% of those 65 and older said they used it.” – Pew Research study

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

Calculating Marketing ROI- Everybody wants to know bottom line. What is the Return on Investment? Small Biz Owners want to know if their ad spend is working. Social Media Managers want to know how is ad spend working. There is a formula for that. But you need to know the key elements.

“ROI is just one way to measure marketing’s performance, but it’s one of the least well-understood ways of doing so. By walking through this calculation, you’ll realize just how difficult it is to calculate with great precision and how meticulous you must be in your tracking methods in order to capture even moderately good quality data.” – Christopher S. Penn

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SLICE INGREDIENTS

Video Tool for Social Media Managers and Small Biz Owners-
Kim Garst deserves a big THANK YOU this morning. Not only does she tell us about a great, inexpensive video-making tool (3 paid versions along with a free one) but she has gotten the company to provide a discount. How great is that?

“What I love about this video tool is that it levels the playing field for small business owners. You don’t have to hire a professional video producer to create professional-looking videos…and you also don’t have to purchase expensive video-editing software that can take months to learn!” – Kim Garst

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MOTIVATIONAL SLICE

Our #MondayMotivation cover image is from a tweet by Natural Actor Nanifan Ikkada @Nani_Fan_Ikkada (background graphic added)


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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