Skip the App to Order Food Directly on Google-
Is your client’s restaurant a “supported” biz on Google? Seamless shopping/ordering is now being promoted on Google. You can now order food directly from Google Search, Google Maps, or Google Assistant— no need to download delivery service apps or visiting their websites!
“The new functionality supports five different delivery services at launch — DoorDash, Postmates, Delivery.com, Slice, and ChowNow — and Google says it will add support for Zuppler and others in the future. Major delivery services like Uber Eats, Deliveroo, Grubhub, and Just Eat are currently missing from Google’s roster.” – Jon Porter, writing for The Verge
SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.
SLICE SPECIAL OF THE DAY
Video Types that Work for Any Biz-
Is video a critical and dominating element of your marketing strategy for small biz clients? Should be if you want to stay ahead of competition. Today a look at 3 types of video that work for any business!
“…consumers find video the most transparent content format on social media; 43% cite live video as the most transparent. Further, 86% of people say a lack of transparency on social media will lead them to turn to a competitor.” – Melissa Burns writing for Social Media Examiner
Checking Out Instagram Local Business Profiles-
Don’t stress if you never knew that Instagram had this option, similar to Google’s Local Knowledge panels. In beta-testing right now.
“Once Instagram’s local business profiles is fully launched, you’ll want to pay attention to your current images to ensure you feel the content rightfully represents your brand. In a complete Instagram feed, you might feel like one image isn’t a big deal — but for a new visitor spotting an image in a business profile, it’s critical the content convinces them to click-through.” – Caroline Forsey, writing for Hubspot
Our #FridayFeeling cover image is from a tweet by Blue Whale Media Ltd. @BlueWhaleMediaL (background graphic added).
What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice