Social Media Slice for May 29, 2019: Facebook Flatlining; Tap to Pay On Its Way; and Improving Success of Display Ads


MAIN SLICE

Facebook Flatlining-
Numbers are not strong for Facebook in a recent new report from eMarketer. The average daily time a person spent on Facebook fell by 3 minutes last year to 38 minutes a day, and it is expected to drop to 37 minutes in 2020.

“Facebook’s continued loss of younger adult users, along with its focus on downranking clickbait posts and videos in favor of those that create ‘time well spent,’ resulted in less daily time spent on the platform in 2018 than we had previously expected.” -Debra Aho Williamson, eMarketer principal analyst.

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

Tap to Pay On Its Way-
Are your small business accounts going to lead the pack or be dragging the end of the line in catering to shopper convenience? Currently only a big deal in Europe, “tap to pay” has been showing a slower acceptance rate in USA. But Nick Starai, chief strategy officer for NMI, said there are factors now helping to push contactless payments toward a tipping point to go mainstream.

“Though smaller merchants have been slower to bring that functionality on board, Starai pointed out that tap-to-pay helps speed the number of transactions that may occur when lines form — which, of course, boosts the top line. There’s also a duality of sorts that may offer a positive feedback loop, as adoption within various modes of mass transit in major metropolitan areas may feed comfort and familiarity for consumers to use contactless at the retail register.” – PYMNTS .com

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SLICE INGREDIENTS

Improving Success of Display Ads-
Just posting an online display ad is no longer the secret sauce to social media success. Mobile Adblock is a growing problem for social media managers and their clients. According to a PageFair survey:

11% of the global internet population is blocking ads on the web

615 million devices now use Adblock

But…. the survey indicated that Adblock users prefer standard display ads when they did look at ads. All this meaning, if your marketing ad spend is going towards display ads, you better make sure you are capitalizing on design principles.

“…design influences first impressions and the way consumers perceive your brand.” – Brad Smith writing in WordStream

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MOTIVATIONAL SLICE

Our #WednesdayWisdom cover image is from a tweet by Stacy Ryan @FollowStacy


Would a newsletter like Slice, tailored to the content of your B2B or B2C customers, be of value to you? You can’t depend on newsfeeds anymore. It is no secret they have become declining organic sources of engagement. Just as friends update each other on what’s happening in their lives, small biz can build engaging relationships with customer bases by keeping them in the loop with email newsletters.

Interested? Contact me at AmsSvs@consultant.com.

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