Whether you are in a large metro area like Boston or a suburban community such as Salem, Ma, you can find a Farmers’ Market. They are everywhere in the USA. And they are thriving. Total combined annual sales at U.S. farmers’ markets is estimated to be at the $1 billion mark. And that doesn’t even take into account the shopping traffic they generate for brick & mortar small biz around the markets.
Consumers spending money at farmers’ markets keep your local dollars in circulation within the community, as opposed to shopping at chain supermarkets where the profits may head out of state to corporate headquarters.
For example, back in 2010, a study conducted during a season of the Easton Farmers Market in Pennsylvania discovered that seventy percent of farmers’ market customers also shopped at downtown businesses. An extra $26,000 each week was taken in by local business owners just like you!
Salem Farmers’ Market
Consider the Salem Farmers’ Market, which will kick off its 11th season this Thursday, June 13. Approx. 35 vendors are expected to be there, selling fresh produce, baked goods, cheese, herbs, and much more at Derby Square from 3-7pm.
“The Salem Farmers Market has truly become a destination for the community for over a decade now – it’s a gathering place as well as an opportunity to get fresh, local produce, and other one-of-a-kind goods,” explains Kylie Sullivan, executive director of Salem Main Streets, which organizes the market with the help of numerous volunteers.
It regularly attracts more than 2,000 shoppers a week to the downtown district.
That’s right. If you are a small biz owner on Main Street USA, far from ignoring farmers’ markets as competition for the local shopping dollar, you should encourage their growth, or creation if one does not exist in your community.
Wouldn’t you like some of that traffic spillage to be walking by your store or restaurant?