Social Media Slice for June 12, 2019: B2Bs Looking at Reddit Ads; Average Time Spent Online Declining; and Switching Between Twitter Accounts Just Got Easier


MAIN SLICE

B2Bs Looking at Reddit Ads-
Reddit? We have discussed this before. If over 330 million monthly unique visitors (18+ billion views per month) isn’t a marketing attraction, we don’t know what is. Problem with Reddit is that a lot of SMM don’t know the proper way to use its format. Luckily there is a secondary, paid way to reach readers. Ads.

“Reddit ads are also known as promoted posts. The ads look similar to regular user posts, but they’re subtly marked as promoted and blend seamlessly with the platform. You need to put in the time to find suitable subreddits for your brand, as the site had over 150 thousand active communities at the end of 2018. You don’t want to target dead subreddits, or communities of hobbyists that have no buying intent.” – Kaya Ismail, writing for CMS Wire

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

Average Time Spent Online Declining-
Not very good news for social media managers. ๐Ÿ™€Tough to convince your client to increase ad spend with that info hitting the headlines. But look a little past the numbers. Facebook being the biggest platform has had a major negative impact itself over recent format revisions. Elsewhere, though…

“Instagram, however, paints a slightly happier picture for Facebook: Declines in time spent with the latter are mitigated by increases with the former. We expect user time spent on Instagram to surpass that of Snapchat this year.” – eMarketer

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SLICE INGREDIENTS

Switching Between Twitter Accounts Just Got Easier-
Sure we have been able to do it on our phones, but now social media managers can flip their Twitter accounts on desktops.

“No more logging out and in again.” -SoMe Slice ๐Ÿค”๐Ÿ‘

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MOTIVATIONAL SLICE

Our #WednesdayWisdom cover image is from a tweet by Dwanna J.L. @Dwannajones


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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