Social Media Slice for June 19, 2019: Spark Fizzled Out on Amazon; TikTok Testing Interest-Based Ad Targeting; and 7 Google Search Shortcuts


MAIN SLICE

Spark Fizzled Out on Amazon-
What went wrong with Spark, Amazon’s much promoted attempt to copy Instagram? Might be easier to count what went right with this shoppable feed of stories and photos aimed at Prime members. The burnt out embers can be found recycled on something called #FoundItOnAmazon.

“Amazon Spark had been a fairly bland service, if truth be told. Unlike on Instagram, where people follow their friend, interests, brands like they like, and people they find engaging or inspiring, Spark was focused on the shopping and the sale. While it tried to mock the Instagram aesthetic at times with fashion inspiration images or highly posed travel photos, it lacked Instagram’s broader appeal. Your friends weren’t there and there weren’t any Instagram Stories, for example. Everything felt too transactional.” – Sarah Perez, writing in TechCrunch

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

TikTok Testing Interest-Based Ad Targeting-
In a recent media-buying executives survey, respondents ranked TikTok as the platform with the least effective audience targeting capabilities. Ouch. Not good for this fast growing platform that has a young audience with a high engagement reputation.

“… interest-based targeting would certainly help generate further interest from marketers, many of whom still view TikTok as a bit of a fad, rather than a serious consideration for their activities. Many are very interested in TikTok’s highly engaged young audience, but that’s about it.” – George Carey-Simos, writing for WERSM

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SLICE INGREDIENTS

7 Google Search Shortcuts-
Google is a powerful search platform. But its full potential is missed if not used in best ways possible. We found 7 tips to help you locate results faster with some little-used search hacks! Here is one of them.

“With the related query command, you can search for websites similar to another.

Type this in the search bar: related:mobilemonkey.com

This is particularly useful for conducting competitor research.” – Larry Kim

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MOTIVATIONAL SLICE

Our #WednesdayWisdom cover image is from a tweet by Jen Sincero @JenSincero


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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