Clever headline writing is not my forte, so I admit I worked on that for a bit. Affect and effect are words which novice and experienced social media writers mix up often enough that I thought I would provide some tips.
Affect and Effect Tips #1:
“Affect” is most often a verb meaning to act upon or alter.
“Effect” is most often a noun referring to an event or end result.
(I say “most often” because a skilled wordsmith could also use affect and effect as either verbs or nouns. But for this basic lesson, let’s stick to the general application of these words.)
Hopefully, this info will affect (alter) your writing. But, if the effect (end result) further confuses you, then please read on.
Affect and Effect Tips #2
Affect, act upon, or alter
Verbs “do” things. In this case, the word affect is creating something. It could be positive or negative, but something is about to happen.
Texting & driving will affect your concentration on handling a car in street traffic
Effect, event, end result
Nouns are people, places, or things. In the case of effect, that usually applies to things.
Texting & driving will have a negative effect on your handling a car in street traffic.
Now try substituting.
Texting & driving will affect (alter? or end result?) your concentration on handling a car in street traffic.
Texting & driving will have a negative effect (end result? or act upon?) on your handling a car in street traffic.
Affect and Effect Tips #3
Affect begins with “a” as do act (upon) and alter. Remember that!
Effect begins with “e” as do event and end (result). Remember that!
These tips should help affect the effect of your writing on your target market.
If, on the other hand, affect and effect tips are the least of your writing woes, I am also available for consultations, editing, and writing projects.