Social Media Slice for June 27, 2019: Would People Pay $35 Monthly for Ad-free Internet; Headlines Get Read More Than Copy; and Improving YouTube Watch Time


MAIN SLICE

Would People Pay $35 Monthly for Ad-free Internet-
Mark Warner (D-VA) and Josh Hawley (R-MO), are working together on a bill proposal that would require tech companies such as Google, Facebook, and Amazon to reveal how much your data is worth! This got the folks at Vox to thinking what if companies did not need data because they weren’t running ads driven by the data. And that lead to wondering what would an ad-free Internet cost consumers.

“The problem is that consumers don’t usually know the extent of the data collected about them, nor do they know how exactly that data is used, where it ends up, or if it’s protected. Sometimes this data gets hacked or is used for more nefarious purposes than advertising. ” – Rani Molla, writing for Vox

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

Headlines Get Read More Than Copy-
This is headline news. On average, 8 out of 10 people will read a headline, but only 2 out of 10 will read the rest of a blog. Is it luck or skill? 🤔 We found an article with 13 tips.

“The best headlines are the ones that capture the pain points of your target personas and introduces a topic that will make their lives better. And it must be compelling.” – Ryan Scott, writing for Hubspot

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SLICE INGREDIENTS

Improving YouTube Watch Time-
Getting target markets to watch your small biz client’s videos isn’t easy in an overcrowded YouTube landscape. We found 3 tips.

“It’s not only hard to generate organic YouTube visibility (due to the sheer volume of content published every minute), but it’s also difficult to figure out the algorithm. Back when YouTube visibility relied on the number of video views, it was quite easy. These days, YouTube judges video quality based on how many minutes are watched (i.e., whether people watch deep into the video and how long they keep watching).” – Ann Smarty, writing for Social Media Examiner

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MOTIVATIONAL SLICE

Our #ThursdayThoughts cover image is from a tweet by Jerry Acuff @jerryacuff (background graphic added).


Would a newsletter like Slice, tailored to the content of your B2B or B2C customers, be of value to you? You can’t depend on newsfeeds anymore. It is no secret they have become declining organic sources of engagement. Just as friends update each other on what’s happening in their lives, small biz can build engaging relationships with customer bases by keeping them in the loop with email newsletters.

Interested? Contact me at AmsSvs@consultant.com.

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