Social Media Slice for July 5, 2019: Campaign Gets Badly Twisted; B2B Digital Marketing Differs from B2C; and 9 Ways to Increase Your Messenger Bot Engagement


Campaign Gets Badly Twisted-
Campaigns to create positive sales on social media– tho well intentioned– can go horribly wrong. You need to think ahead to worst case scenario of responses. Adidas and Arsenal apparently didn’t when they combined forces to launch the new team’s home jersey.

“People on Twitter who liked a tweet from @adidasUK announcing the new home kit saw their Twitter usernames appear on a digital replica of the Arsenal jersey… Within hours, Twitter users changed their usernames to the worst possible racist, anti-semitic and horrible names.” – Geoff Desreumaux

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SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


B2B Digital Marketing Differs from B2C-
🤦🏻‍♂️🤦🏽‍♀️ As obvious as that might seem, breaking down the differences and using them to propel your client’s marketing past competition is not that obvious. This is a long 2nd ☕️of reading.

“In B2B, you also have multiple decision-makers. This can be due to a chain-of-command where a senior manager must report to an executive, or because there are different stakeholders, each with an interest in the purchase. …79% of B2B buyers reported that up to six people could be involved. 21% said that over seven people could be deciding the purchase.” – Brianna Pyne, writing in Growth Hackers

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9 Ways to Increase Your Messenger Bot Engagement-
Ok, so you have created a chatbot for your client’s small biz Facebook page. If you build it, they will come? Hardly. You need to promote that you have a bot and what it does.

“Facebook makes it incredibly easy to embed a Messenger widget on your website. It’s the perfect way to leverage your existing website traffic and grow your bot’s audience. The widget is basically an extension of the Messenger client embedded directly on your website. This means that conversations in the widget are saved and reflected across devices in the Messenger inbox.” – Jonas Van De Poel, writing for Social Media Examiner

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Our #FridayFeeling cover image is from a tweet by Abel Premnath @SouthINDGoogly

What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Published by Anthony Scialis, Social Media Content Creator

My name is Anthony Scialis and I used to be a newspaper writer. For over 40 years I covered the business and entertainment beats for community newspapers & magazines. Now, I use research & writing experience to provide Small Business Owners with customer-centric information. I assist with writing blogs and tweets, freeing up small biz owners to focus on what they enjoy and do best— run their businesses.

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