Social Media Slice for July 11, 2019: Targeting Affluent Audiences with Facebook Ads; Wozniak Not a Fan of Facebook; and What to Do When Ad Data Doesn’t Match


MAIN SLICE

Targeting Affluent Audiences with Facebook Ads-
Whether you have a high end product to sell or just looking for an affluent clientele, targeting is critical. Here are some do and do not suggestions.

“To increase the likelihood of reaching a group of people who have a higher budget, though, you need to create multiple audiences with different targeting criteria.” – WERSM

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

Wozniak Not a Fan of Facebook
Apple co-founder Steve Wozniak recently suggested that “most people” should “figure out a way to get off Facebook” in a recent interview with TMZ. Ouch!

“Last year, he told USA Today that he was leaving Facebook over privacy concerns, also adding that he would rather pay for Facebook then have his personal data shared with advertisers.” – Lisa Eadicicco, writing for Business Insider

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SLICE INGREDIENTS

What to Do When Ad Data Doesn’t Match-
Really? You work hard at collecting & analyzing metrics. But then what do you do when the data doesn’t line up between Google Ads and Google Analytics, or between Facebook Ads and your client’s CRM?

“Working with data discrepancies entails first understanding why data doesn’t always match up and how to troubleshoot potential errors.” – Tim Jensen, writing in Search Engine Journal

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MOTIVATIONAL SLICE

Our #ThursdayThoughts cover image is from a tweet by Nisarg Joshi @nisargjoshi29


Would a newsletter like Slice, tailored to the content of your B2B or B2C customers, be of value to you? You can’t depend on newsfeeds anymore. It is no secret they have become declining organic sources of engagement. Just as friends update each other on what’s happening in their lives, small biz can build engaging relationships with customer bases by keeping them in the loop with email newsletters.

Interested? Contact me at AmsSvs@consultant.com.

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