Google Working on New Social Networking App-
Would a Google app that is aimed at organizing local events and activities be of use to you & your client? Users list interests in the Shoelace app. It then recommends a series of selected local activities. It is still in testing mode. Looks to be no plans for desktop, just Android and iOS.
“Unlike the standard social networks which focus on current relationships between people, Shoelace is oriented toward meeting new people and growing your social circle. The basic experience is structured around matching users based on their interests and making it easier to plan and meet up at events.” – Cody Toombs, writing for Android Police
SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.
SLICE SPECIAL OF THE DAY
Facebook Ad Funnels Discussion-
We all know about Ad Funnels and how they are designed to be a series of ad campaigns that move/push your target audiences towards engagement. On this edition of the Social Media Podcast, the guest is Charlie Lawrence. He is a Facebook ads expert and founder of Gecko Squared, an agency that targets high-growth eCommerce businesses. And he has developed a very successful funnel design called The ALL Framework.
“There are three stages to The ALL Framework: Awareness, Level One Remarketing, and Level Two Remarketing. The ALL Framework sets up a method for re-engaging customers at each of these three stages and bringing them back to your website. It allows you to take people from strangers to paying customers in the shortest amount of time possible by showing the right ads to the right people at the right time.” – Michael Stelzner on Social Media Examiner podcast.
Cold Email Scripts That Work–
Why use cold Email? Because it works. ROI (per $1 spent) is $40 for Email vs $19.72 for Internet Display. Cody Butler sent this to us. Interesting Infographic-like display of “winning” samples. Yes, there is a self-promo at the end. But, hey, we are in marketing, we understand that free inside info comes with a pitch.
“The key here is to keep the email short and very benefit driven. Make the Call to Action respond to this email.” – Lead Lantern
Our #Monday Motivation cover image is from a tweet by Tina Basu @twinklingtina
What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice