Pinterest Offering New Video Features-
Pictures may have brought Pinterest to the social media party, but videos are getting it a lot of attention. So, no surprise the platform has been working on/is now releasing new video features which include an improved uploader, video tab, lifetime analytics, and pin scheduling.
“On Pinterest, videos surface and resurface over time and don’t disappear with a feed, meaning the lifespan of a video is evergreen. We’re introducing new video analytics for businesses to view lifetime views, so they can get insights into the performance of their video over time.” – Pinterest blog
SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.
SLICE SPECIAL OF THE DAY
Pro Advice on Avoiding Video Marketing Mistakes-
Making a winning video is a lot more than point & shoot. Especially if video isn’t a strong point. But with a little help from some experts, you could avoid some common mistakes.
“One of the biggest video marketing mistakes we see people make is creating the content they think their audience and ideal customers need rather than what those people actually want—what they’re actually typing into search bars online.” – Justin Brown, commenting in Social Media Examiner
Buffer Analyze Review
Buffer’s brand new Instagram and Facebook analytics tool, Buffer Analyze, is ready for you to drive. Among the extras that the tool includes is an easy-to-use report builder. Here is a review we found written while it was in beta testing.
“One nice side effect of the development of Buffer Analyze is that the reports in Analytics, such as top metrics, have gotten much prettier, and easier to read. The Engagements by hour of the day is also very functional, and beautiful allowing you to discover which times during the day your community is seeing and engaging with your content.” – Robert Carver, writing for CarverTC.
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