Social Media Slice for July 19, 2019: Instagram Post “Likes” Fading Fast; How Important Is Paid Social Media; and YouTube Marketing Trends


MAIN SLICE

Instagram Post “Likes” Fading Fast-
After successful testing in Canada, Instagram’s plan to remove Post likes is expanding to Australia, New Zealand, and 4 other nations.

“We want Instagram to be a place where people feel comfortable expressing themselves. We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love.” – Facebook Australia and New Zealand director of policy Mia Garlick

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

How Important Is Paid Social Media-
Now there is a question set to rattle any Social Media Manager. Of course it is important but, perhaps there are other ways you can move your client’s message, including… written content.

“… we start with data and consumer insights, then use that to support tactics that allow clients to win at SEO through organic content. (Social media may be the ultimate toy for idle hands, but Google is still a business’s best friend.) Then we tie that to a strategy that makes it easy to acquire email addresses. Then we focus on paid social to amplify direct selling.” – Adam Bornstein, writing in Subscribe

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SLICE INGREDIENTS

YouTube Marketing Trends
With more than 1.9 billion logged-in users each month, YouTube is a key resource in any social media manager’s tool box. But, as we have said before, point & shoot is not in the best interests of your clients. Here are 3 trends that are.

“YouTube is a platform you don’t want to neglect if you plan on strategizing your business for higher conversions and engagement rates. Video is a fan favorite and people aren’t giving it up any time soon. By adding it to your marketing strategy, you’re ensured a better chance of achieving your goals and reaching success.” – Syed Balkhi, writing for Jeff Bullas .com

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MOTIVATIONAL SLICE

Our #FridayFeeling cover image is from a tweet by Manushi Chhillar @ManushiChhillar (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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