Social Media Slice for July 29, 2019: Questioning Value of FB Groups; Perfecting Pinterest Profile; and Why Your Business Emails Are Getting Rejected


Questioning Value of FB Groups-
Is Facebook trying to pull the wool over our eyes again, promoting groups over newsfeed? Michael Stelzner of Social Media Examiner provides incisive insight into how marketers first used FB and how it is now manipulating users and marketers through promotion of Groups.

“The more people who come together to talk about their interests — whether they’re political, financial or religious — the more data Facebook can collect. There’s nothing more delicious for Facebook than having people come into groups and talk.” – Adam Levin, privacy expert

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SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


Perfecting Pinterest Profile-
Pinterest. It really is a sleeping giant. Even marketers don’t fully understand it. Users do. They look for info. Not just as a scrapbook of pretty pictures. And to attract them/keep them on your boards, you need to punch up your profile. Infographic.

“In fact, according to research, Pinterest is actually better than other social platforms at driving purchase intent, with up to 90% of weekly Pinners using the platform to make purchase decisions​, and 78% of Pinners saying that they welcome content from brands on the platform.” – Irfan Ahmad, writing for Social Media Today

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Why Your Business Emails Are Getting Rejected-
You may be a ninja at landing pages and funnels but for some reason your marketing emails are just not bringing in the crowds. What are you doing wrong? Could be several things.

“Email marketing is about conversations. Don’t send multiple emails on a topic your audience isn’t interested in; don’t send the same email twice; and – if you have the technology – don’t offer them content they’ve already viewed on your website or on social.”

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Our #Monday Motivation cover image is from a tweet by Business & Law @CovUniFBL

What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Published by Anthony Scialis, Social Media Content Creator

My name is Anthony Scialis and I used to be a newspaper writer. For over 40 years I covered the business and entertainment beats for community newspapers & magazines. Now, I use research & writing experience to provide Small Business Owners with customer-centric information. I assist with writing blogs and tweets, freeing up small biz owners to focus on what they enjoy and do best— run their businesses.

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