Social Media Slice for July 31, 2019: Facebook Expanding Search Ads Test; 5 Types of Content That Hold Attention; and Making Text Size More Readable on Mobile and Web


MAIN SLICE

Facebook Expanding Search Ads Test-
Always looking for more ways to make $$ and service its business customers, Facebook is giving more advertisers access to a search placement option.

“Facebook search ads are still limited to a small group of retail, auto and, now, e-commerce advertisers. The ads will appear in search results for queries deemed to have the same commercial intent — advertisers cannot select keywords or phrases for search ad campaigns.” – Amy Gesenhues, writing for MarketingLand

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

5 Types of Content That Hold Attention-
Attracting your target market’s attention is a good start. But attention isn’t retention. You need to jazz up your output beyond just blogging. Here are some tips.

“Using a combination of these 5 types of content with your existing content strategy will help you attract a larger audience to your website. By mixing it up with different forms of content, you’ll be able to tap into audiences that you weren’t able to before.” – Dave Brown, writing for Jeff Bullas .com

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SLICE INGREDIENTS

Making Text Size More Readable on Mobile and Web-
Admit it. Sometimes the text size on your phone is just too small to read. You are running between meetings & clients and find yourself squinting at some info you need. There are quick fixes.

“Whatever the cause, most modern computing platforms make it pretty easy to increase the size of text and decrease the amount of squinting required. Here’s how to make it happen.” – JR Raphael, writing for The Verge

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MOTIVATIONAL SLICE

Our #WednesdayWisdom cover image is from a tweet by surprise #WednesdayWisdom account @HashtagWednesday (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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