Social Media Slice for August 2, 2019: Quora Ads vs Reddit Ads; Using Topic Clusters to Drive SEO Performance; and Snapchat Launches Instant Create Ads


MAIN SLICE

Quora Ads vs Reddit Ads-
You didn’t even know Quora & Reddit offered ads? So now that you do, you’re asking which is better. Depends on your needs. Just like any other platform. Pros & Cons detailed.

“If you want to target niche communities, then Reddit and Quora are definitely two channels to focus your online advertising efforts on. As of right now, the competition is lower compared to other platforms, so it’s worth testing it out.” – George Carey-Simos, writing for WERSM

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

Using Topic Clusters to Drive SEO Performance-
Sorry SMM, keywords are no longer the golden geese of getting high Google rankings. Topic clusters are the way to go as consumer search is evolving. More local search is reason for change too.

“Topic clusters are a relatively new way to think about how to write and organize content. From now on, no blog post, article, or other digital content should exist only to include the odd long-tail keyword phrase. When you write, you must think about where your content fits into the bigger picture – a picture that a topic cluster content model builds for you.” – Eric Goldstein, writing on Jeff Bullas .com

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SLICE INGREDIENTS

Snapchat Launches Instant Create Ads-
Advertisers with limited resources now have a way to quickly reach the highly engaged Snapchat audience. Instant Create ads involve a simplified 3 step process.

“Part of the problem in getting advertisers over to Snap has been the pressure of creating high-quality Snap ads, with Snapchat users, traditionally, not being highly welcoming of ads within their streams. Instant Create aims to address this by not only simplifying the targeting process, but also by providing templates based on the top Snap ad formats.” – Andrew Hutchinson, writing for Social Media Today

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MOTIVATIONAL SLICE

Our #FridayFeeling cover image is from a tweet by Pooja Gianchandani @theskillspundit (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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