Social Media Slice for August 6, 2019: Facebook Renaming Instagram and WhatsApp; Doing More with Testimonials; and Google Ads Audit


MAIN SLICE

Facebook Renaming Instagram and WhatsApp-
Well, it is more of a rebranding exercise in transparency. Lots of people (your clients, their customers) may not know that these platforms are connected to Facebook.

“It is not clear whether tacking ‘from Facebook’ to the end of Instagram’s and WhatsApp’s names is in any way related to the privacy and antitrust investigations Facebook is facing — along with calls for the company to be broken up — but there is certainly speculation that there could be a link.” – Mark Wycislik-Wilson, writing for BetaNews

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

Doing More with Testimonials-
Motivating customers to say good things about your client is a powerful form of social proof that boosts credibility. But too often small biz and even social media managers waste reviews. There are so many other ways to incorporate them into your active marketing plan.

“There are several ways to go about using your social platforms to showcase testimonials. For instance, you can simply add a quote directly into your post or tweet, followed by a link back to your website. The key here is to include a call to action in all your posts so users don’t just read your content and then scroll to the next thing. You need to tell them what the next steps are, so give them something to do, whether it’s signing up for your email list or checking out a new blog post.” – Syed Balkhi, writing for AdAge

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SLICE INGREDIENTS

Google Ads Audit-
Just landed an account from a new client? Congrats! Consider an audit. Or looking to improve one of your own so you don’t lose it? Audits are a critical step in determining what needs to be improved. This detailed long read from the folks at AdEspresso covers tracking conversions, linking Google Ads and Analytics accounts, and more.

“Working with clients from multiple industries in PPC, I’ve seen conversion tracking tags placed on landing pages and homepages. Meaning every single time someone clicks on your ad, a conversion is recorded. But that’s not a conversion at all. It is just a visit.” – Brad Smith, writing for AdEspresso

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MOTIVATIONAL SLICE

Our #TuesdayThoughts cover image is from a tweet by Peche Africa @pmcafrica


Would a newsletter like Slice, tailored to the content of your B2B or B2C customers, be of value to you? You can’t depend on newsfeeds anymore. It is no secret they have become declining organic sources of engagement. Just as friends update each other on what’s happening in their lives, small biz can build engaging relationships with customer bases by keeping them in the loop with email newsletters.

Interested? Contact me at AmsSvs@consultant.com.

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