Yelp Adds Tracking To Restaurants’ Phone Numbers For Grubhub Incentive-
According to this article, customers calling a restaurant directly from a Yelp listing are first being redirected to Grubhub. Why?

“Vice is reporting that Yelp is changing phone numbers for Grubhub in order to let the company take a ‘referral fee’ of between 15 to 20 percent without letting a restaurant know what’s happening.” – PYMNTS .com

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SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


Tips for Mastering Hashtags-
Any competent Social Media Manager should know about Hashtags — but you can always learn more! Here are 5 tips.

“A popular technique we like to use, particularly for small businesses, is to look for geo-dependent hashtags. This would be hashtags people are using for a particular city, area, or region. We are in the Jacksonville, Florida area, so a common one we use is #ilovejax, so that our posts show up in the main hashtag feed for the city.” – Jessica Medina, writing for EZY Marketing

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Best of the Best PayPal Plugins for WordPress-
Yes, not only is there one PayPal plugin for WP, there are several to help accept donations, sell products, or add a shopping cart experience to your client’s web site. Our friend Meghan Monaghan did a really great job of reviewing 17 (17? 🤔 who knew? ) such plugins!

“Online consumers recognize the PayPal logo and associate it with safe, secure, and reliable payment processing. That’s a bonus for you since you don’t want anything standing in the way of converting a  website visitor into a customer.” – Meghan Monaghan, writing for WP BeaverBuilder

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Our #WednesdayWisdom cover image is from a tweet by Jay Shetty @JayShettyIW (background graphic added).

What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice