How Much Would You Pay for Social Media Platforms-
There is a Perception vs Reality learning moment here. You may think you can’t live without Facebook or Instagram, but according to a McGuff survey, the five apps people were least willing to pay $$ for were Facebook, Messenger, Venmo, Instagram, and Twitter. Ouch!

“Now, another hypothetical scenario: If users were to pay to use these apps, how much more income would the companies behind them make than what they do from advertising? McGuffโ€™s team found that all nine companies for which it projected this revenue, would earn more than from advertising.” – George Carey-Simos, writing for WERSM

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SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


Memes Marketing Equals Engaging Content
More than just funny little asides to user chats, memes can drive marketing results for your social media clients. We share four reasons today.

“Memes are funny, and that helps foster community among your followers. They create a sense of belonging because your audience can relate to the situation you refer to and everyoneโ€™s in on the same joke.” – Julia Enthoven, writing for Social Media Examiner

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Best of the Best in Password Managers-
So many platforms, so many different passwords to create AND remember. Unless, of course, you use a Password Manager to recall them all. But which one to use? Cnet has some suggestions.

“Most password managers employ multifactor authentication, so access to your credential vault is granted only with both a correct password and a correct authentication code. That code exists only on a device you own, limiting the ability for someone across the world to gain access to your information.” – David Gewirtz, writing for Cnet

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Our #ThursdayThoughts cover image is from a tweet by Brad Lea @TheRealBradLea (background graphic added).

Would a newsletter like Slice, tailored to the content of your B2B or B2C customers, be of value to you? You can’t depend on newsfeeds anymore. It is no secret they have become declining organic sources of engagement. Just as friends update each other on whatโ€™s happening in their lives, small biz can build engaging relationships with customer bases by keeping them in the loop with email newsletters.

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