Social Media Slice for August 9, 2019: Twitter Drops 3rd Party Data Providers; Selling More on Instagram with Shoppable Posts; and Turning LinkedIn Website Demographics Into a Marketing Tool


MAIN SLICE

Twitter Drops 3rd Party Data Providers-
Third-party data integration takes another hit as Twitter decides to walk away. This means the pressure is on advertisers to dig up their own consumer info if they want it for targeting ads.

“Twitter said it would stop integrating with third-party data providers, like Acxiom, Oracle Data Cloud, Epsilon and others, which have vast reserves of consumer data broken down into target audiences for advertisers. The targets identify people based on age, gender, income, family status and other characteristics.” – Garett Sloane, writing for AdAge

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

Selling More on Instagram with Shoppable Posts
Gone are the days when shopping on Instagram was limited to the links in IG stories, or on the link found in your bio. The platform has become a lot more convenient to shoppers since the intro of Instagram’s Shoppable Post feature. But are you taking the best advantage for the benefit of your customers?

“All business accounts on Instagram have access to analytics in their shoppable posts, such as knowing how many people viewed their product information or have completed a click-through on a product page.” – Kevin Urrutia

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SLICE INGREDIENTS

Turning LinkedIn Website Demographics Into a Marketing Tool-
Sure, once you convert website visitors you can learn a lot about them. But if they don’t convert, no data, right? Consider LinkedIn Website Demographics.

“The LinkedIn insight tag, a snippet of JavaScript code you add to your website, is intended to be used by LinkedIn advertisers to track conversions. In addition, it gives you access to Website Demographics, a free reporting tool that provides information about the people who visit your site.” – Daniel Rosenfeld, writing for Social Media Examiner

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MOTIVATIONAL SLICE

Our #FridayFeeling cover image is from a tweet by Brandon Schaefer @companeur_bes (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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