Social Media Slice for August 14, 2019: LinkedIn Adding New Audience Insights; YouTube Non-Video Google Ad Campaigns; and Reaching People with Facebook Ads Based on Search Terms


MAIN SLICE

LinkedIn Adding New Audience Insights Through Third-Party Partnerships-
This is big news for social media managers. If you could better understand what audience subsets want to see more of and what they’re discussing, wouldn’t that give you a competitive advantage in the marketplace?

“LinkedIn is currently seeing ‘record levels of engagement’. If your business could tap into those rising discussions – especially if you’re a B2B organization, LinkedIn’s specialty – then it could help drive performance, both on and off the platform.” – Andrew Hutchinson, writing for Social Media Today

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

YouTube Can Drive Non-Video Google Ad Campaigns-
Have you ever considered how your current YouTube VIDEO content might enhance DISPLAY campaigns? Think about it.

“When creating a display campaign with the goal of ‘product and brand consideration,’ you can create custom lightbox ads which are actually pretty fun to build. You can customize these lightbox ads with a variety of elements such as images, a retail feed from your merchant center, messages, call-to-action buttons, stylization and of course videos.” – Joe Martinez, writing in Search Engine Land

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SLICE INGREDIENTS

Reaching People with Facebook Ads Based on Their Search Terms-
Jon Loomer has spotted a “Facebook Search” option within placements. It is only a test. The test focuses currently just on the retail, auto, and e-commerce industries.

“Facebook Search ads could be a really big deal, depending upon how they’re rolled out. If you’ve advertised long enough on Facebook, you may recall Sponsored Results, Facebook’s first stab at search ads. Well, that was seven years ago, and the option never got off the ground.” – Jon Loomer

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MOTIVATIONAL SLICE

Our #WednesdayWisdom cover image is from a tweet by Donnie Wahlberg @DonnieWahlberg (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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