Social Media Slice for August 15, 2019: Facebook Groups You’re Either Public or Private Now; 5 Ways LinkedIn Advertising Is Different; Gmail Offers New Scheduler for Sending Emails


MAIN SLICE

Facebook Groups, You’re Either Public or Private Now-
Big change for Admins of Group Pages… pretty much in keeping with FB head honcho Mark Zuckerberg forecast of making Groups more important. Public, closed, and secret settings now switch to just public and private.

“We’re making this change because we’ve heard from people that they want more clarity about the privacy settings for their groups. Having two privacy settings — public and private — will help make it clearer about who can find the group and see the members and posts that are part of it. We’ve also heard that most people prefer to use the terms ‘public’ and ‘private’ to describe the privacy settings of groups they belong to.” – Jordan Davis, Product Manager for Facebook Groups

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

5 Ways LinkedIn Advertising Is Different-
If reaching business-oriented audiences with targeted messaging is your marketing goal, LinkedIn should be your #1 tool. Here are 5 ways LinkedIn differs from other platforms.

“Your advertising efforts are only effective if you get in front of the right audience. LinkedIn is the most valuable tool in your marketing arsenal for precisely this reason: your best leads are among the business professionals actively engaging on this platform.” – Alexander Kesler, writing for Search Engine Journal

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SLICE INGREDIENTS

Gmail Offers New Scheduler for Sending Emails-
Admit it. At least once you have regretted sending out an email to a client too soon. 🤦🏻‍♂️ Or you put it in drafts and then forgot to send it. 🤦🏽‍♀️ Here is a breakdown on a new scheduling feature from Gmail.

“Scheduling your emails to send later is useful when you:

Want to strategically send an email to arrive at a good time if your recipient is in a different time zone.

Don’t want your email to get lost in the shuffle (e.g. like what happens if you send emails on a Friday night).” – Katie Conner, writing for Cnet

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MOTIVATIONAL SLICE

Our #ThursdayThoughts cover image is from a tweet by Gymshark @Gymshark (background graphic added).


Would a newsletter like Slice, tailored to the content of your B2B or B2C customers, be of value to you? You can’t depend on newsfeeds anymore. It is no secret they have become declining organic sources of engagement. Just as friends update each other on what’s happening in their lives, small biz can build engaging relationships with customer bases by keeping them in the loop with email newsletters.

Interested? Contact me at AmsSvs@consultant.com.

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