Social Media Slice for August 28, 2019: Real-time Engagement with LinkedIn Live; How to Make Your Brand ‘Lit’ to Gen Z, By a Gen Z; Pinterest Insights on Seasonal Pin Trends


MAIN SLICE

Real-time Engagement with LinkedIn Live-
It is in limited beta right now but numbers coming from the LinkedIn Live test are impressive: broadcasters are seeing 7x more reactions and 24x more comments on average for live streams compared to regular video!

‪”…ways to use LinkedIn Live as part of your content strategy: Transport your audience to events, showcase innovation, promote a talent brand, start a series, and promote interactivity.” – George Carey-Simos, writing for WERSM ‬

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

How to Make Your Brand ‘Lit’ to Gen Z, By a Gen Z-
Inside info is always a great source of… info 🤔. And in marketing your small biz customers products or services to the new Gen Z market, advice from a member is priceless.

“Find what makes your company special, and put that at the heart of your marketing efforts. Gen Z wants to be in the ‘in’ crowd and stand out from the rest. So brand yourself as the bold and unique choice over the boring mainstream brands and watch Gen Z customers flock to your store.” – Michael Pankowski, writing in AdAge

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SLICE INGREDIENTS

Pinterest Insights on Seasonal Pin Trends-
Wouldn’t you like to know when buyers are in the mood for fresh new ideas, when they are energized to make changes? Wouldn’t you like to position your client in front of those people? Pinterest pin trends to the rescue.

“Not every business will have relevant product or content offerings to tie into these trends, but for those that do, this data could help to guide your Pinterest approach, and/or open your eyes to the expanded opportunities of the platform. ” – Andrew Hutchinson, writing for Social Media Today

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MOTIVATIONAL SLICE

Our #WednesdayWisdom cover image is from a tweet by billionaire_secrets @billionaire_key (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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