Social Media Slice for August 30, 2019: Changes to Facebook Ads for Real Estate, Credit, or Employment; Ultimate Guide to a Successful Podcast Launch; Combine Social Media and PPC For More Conversions


MAIN SLICE

Changes to Facebook Ads for Real Estate, Credit, or Employment-
No surprise. FB changes rules again. Don’t comply, not only does your ad not run, but your account could be shut down. Andrea Vahl tells what has changed, how to approach strategy, and how to make sure your ads are still working for your clients.

“A lot of the targeting is restricted but what you can do is let the ad itself appeal to your audience and use Retargeting and Custom Audiences.” – Andrea Vahl

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

Ultimate Guide to a Successful Podcast Launch-
Are you thinking of doing a podcast? A lot of people are. Even me. But where do you start? Team Edgar with suggestions.

“It’s no wonder that podcasts are growing in popularity. They are relatively inexpensive to set up and low-tech so you don’t need to have a huge team to do the heavy lifting. They are also a fantastic way to spread your message and create engaging and valuable content to your audience.” – Meet Edgar blog

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SLICE INGREDIENTS

Combine Social Media and PPC For More Conversions-
Likes & followers don’t mean what they used to. For profitable conversions you need solid engagement.

“First, you will want to create a new social campaign where your goal is to either target engagement on a post or drive visits from a post back to a dedicated landing page on your website. This ensures that you can retarget those specific users, rather than a diluted pool of visitors on a public landing page.” – David Zheng, writing for Jeff Bullas .com

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MOTIVATIONAL SLICE

Our #FridayFeeling cover image is from a tweet by Free People @FreePeople (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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