Social Media Slice for September 4, 2019: Facebook Rolls Out Lead Generation In Messenger; How to Pick the Most Effective Social Media Agency; Tips to Using Pinterest to Attract Dream Clients


MAIN SLICE

Facebook Rolls Out Lead Generation In Messenger-
With over 20 billion messages now exchanged monthly between consumers & businesses on Messenger, it was a no-brainer that Facebook would put it to use for advertisers to generate leads.

“Ads that click-to-Messenger, created within the “messages” objective, now opens a Messenger conversation which begins with a set of questions that can be answered through pre-filled or free form text.” – George Carey-Simos, writing for WERSM

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

How to Pick the Most Effective Social Media Agency-
What criteria is being used & suggested “out there” for small biz to use in checking out your social media agency? Ever wondered? We found just such an article. How do you compare?

“Look for agencies that offer a rolling monthly contract – where you can walk away each month without penalty. A business offering those terms is more likely to have confidence in their ability to deliver – and is reducing your risk in working with them in the first place.” – Tony Restell, writing for Social-Hire

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SLICE INGREDIENTS

Tips to Using Pinterest to Attract Dream Clients-
Marketers still don’t “get” Pinterest and as such waste it. Stop looking at it as a picture platform. It is most effectively used as a search engine. Social media expert Peg Fitzpatrick has some tips, including defining just who that dream client should be.

“Think about your target market and determine what they’re typing in search when looking for your product or service. Now use those in your Pin text areas:

Title
Description
Link text
Board name
Link alt text
Image caption
Page title
Page meta title
Page meta description
Page meta keywords” – Peg Fitzpatrick

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MOTIVATIONAL SLICE

Our #WednesdayWisdom cover image is from a tweet by John Buchanan @jbboats (background graphic added).


Would a newsletter like Slice, tailored to the content of your B2B or B2C customers, be of value to you? You can’t depend on newsfeeds anymore. It is no secret they have become declining organic sources of engagement. Just as friends update each other on what’s happening in their lives, small biz can build engaging relationships with customer bases by keeping them in the loop with email newsletters.

Interested? Contact me at AmsSvs@consultant.com.

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