Facebook Thinking of Dropping Like Counts-
Surprise, surprise! Facebook is thinking of copying its Instagram format change of dropping “like/reaction” counts from posts.
“Currently, with this unreleased feature, the like/reaction count is hidden from anyone other than the creator of the post, just like how it works on Instagram. The list of people who liked/reacted will still be accessible, but the amount will be hidden.” – Jane Manchun Wong, reverse engineering expert, quoted in WERSM
SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.
SLICE SPECIAL OF THE DAY
Elements of an Effective Marketing Newsletter-
What with diminished reach of organic posts in Facebook due to all the privacy & news feed changes, use of newsletters is picking up as a way for brands to communicate with followers.
“But not all newsletters are built the same. The difference between an effective and an ineffective newsletter can be the difference between higher revenue or being relegated to the spam folder.” – Phil Britt, writing in CMSwire
Customizing Facebook Link Posts for More Clicks-
Getting your target audience to click the links in your organic Facebook posts is what you get paid for. Looking to improve the odds of success? We found an article with 4 great tips.
“Using a square image in your Facebook ad takes up more space in the news feed, making it easier to grab attention. What if you want to use a square image in a post but don’t want to spend money on ads? I’m going to show you how to share a square image (or video) link post without spending a cent; you don’t need to activate the campaign.” – Amanda Webb, writing for Social Media Examiner
Our #ThursdayThoughts cover image is from a tweet by Gordana Biernat @MyPowertalk (background graphic added).
Would a newsletter like Slice, tailored to the content of your B2B or B2C customers, be of value to you? You can’t depend on newsfeeds anymore. It is no secret they have become declining organic sources of engagement. Just as friends update each other on what’s happening in their lives, small biz can build engaging relationships with customer bases by keeping them in the loop with email newsletters.
Interested? Contact me at AmsSvs@consultant.com.