Social Media Slice for September 9, 2019: DHS Ramps Up Social Media Monitoring of People Entering US; Writing Perfect Tweets for High Engagement; Delivering Content for a Membership Program


MAIN SLICE

DHS Ramps Up Social Media Monitoring of People Entering US-
Just as we have sadly learned that Facebook can be used for more devious things than a way for shy frat boys to pick up girls, is social media itself becoming a “big brother-like” tool of intimidation? Monitoring is mostly geared towards “immigrants, asylum seekers, and refugees” but there have been incidents.

“…in several incidents, U.S. border officials have reportedly denied entry to individuals after searching their phones and obtaining evidence as scant as who they follow on social media. In one high-profile incident, a Harvard student from Lebanon said he was denied entry because a border agent searched his phone and found that his social media accounts followed people expressing “political points of view that oppose the U.S.”—with immigration officials never publicly explaining what they found so objectionable.” – Tom McKay, writing for Gizmodo

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

Writing Perfect Tweets for High Engagement-
Crafting an effective tweet is an acquired skill. Word limit. Time limit. If you are a blogger, Twitter can be a friend.

“The very first rule to writing better tweets on twitter is to making direct conversations with your followers. A good tweet should have all ingredients that a follower attracts to. But, the most important is the engaging text that attracts more eyeballs.” – Arfa Nazeer, writing in She Means Blogging

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SLICE INGREDIENTS

Delivering Content for a Membership Program-
Based on your goals, budget and technical abilities what is the best way to build your site and actually host &  deliver all your content?
Kim Garst has 3 source solutions: using a web-based app, a WordPress plugin, or a membership/social networking hybrid.

“Web-based membership apps (sometimes referred to simply as membership software) are programs that let you create your membership site, and then give you all the tools and features you need to deliver your content to members.

Most include built-in themes you can choose from and then edit to suit your needs. They will also usually allow you to accept payments, email your members, protect your content, and handle all the technical aspects of managing your memberships.” – Kim Garst

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MOTIVATIONAL SLICE

Our #Monday Motivation cover image is from a tweet by Rick Jordan @mrrickjordan (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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