Social Media Slice for September 11, 2019: How to Use Social Media on 9/11; Twitter Providing Agency Playbook; 5 Ways to Measure Your Instagram Marketing Results


MAIN SLICE

How to Use Social Media on 9/11-
You want to express feelings for your small biz client or even your agency on this anniversary of the 9/11 attacks. But you don’t want to make it look like a self promo for your biz. This article advises government agencies but much can be applied to social media marketers too.

“The simplest messages are often the most powerful. When offering thoughts of remembrance, be authentic and sensitive. Though it’s a suitably patriotic symbol, an American flag image could be about any American event. Instead, choose an image that specifically conveys the reflective mood of this day. Your message will then be something people can connect with emotionally, and even help them honor the memories of those lost.” – Lauren Girardin, writing in GovLoop

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

Twitter Providing Agency Playbook-
Attention Social Media Managers! The key to better understanding how to position Twitter in your strategies, both organic & paid content is here! The Agency Playbook is out.

“To help you plan better campaigns and help your clients succeed, Twitter has compiled this Agency Playbook to share best practices and information covering interest-based targeting tools, specifications for ads and analytics and input from Twitter’s global business team.” – Geoff Desreumaux, writing for WERSM

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SLICE INGREDIENTS

5 Ways to Measure Your Instagram Marketing Results-
Looking for a way to combine data from Instagram Insights & 3rd-party tools to create a detailed picture of your Instagram marketing activities? This linked article has 5 methods for social media managers to check out.

“When looking at these analytics, look for patterns. Are viewers exiting anytime you upload more than five stories segments? Are they going to the next story if you showcase your products too often? Does your audience stay on your story if you feature behind-the-scenes content?” – Dana Fiddler, writing for Social Media Examiner

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MOTIVATIONAL SLICE

Our #WednesdayWisdom cover image is from a tweet by Matt Baker @Real_MattBaker which was part of a 9/11 reflection article.

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What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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