Social Media Slice for September 13, 2019: Tips for Launching Winning Snapchat Ads; To Count Likes Or Not Count Likes; New Facebook Ads Manager Layout


MAIN SLICE

Tips for Launching Winning Snapchat Ads-
Can Snapchat be a potential goldmine to connect with younger, mobile-first audiences? Snapchat reports that globally more than 290 million people use it every day to communicate with friends brands.

“To be successful on Snapchat, you also have to go out of your way to focus on delighting the people who are going to see your ad. People who use Snapchat open the app multiple times per day because they want to be entertained. They don’t want to feel like they are constantly being sold to by brands competing for their attention.” – William Harris, writing in Entrepreneur

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

To Count Likes Or Not Count Likes-
The debate continues as to value & need to show likes (replies, claps, etc.) on Facebook, Instagram, YouTube, Twitter, etc. In an effort to create a less toxic dialogue environment, these platforms have moved to hide these user responses. But… users are not happy.

“Yet the changes have been decried by some of the very users they were meant to aid, who view the metrics as an essential part of their experience. That’s left platforms in the awkward position of detoxing users from an addiction they initially introduced to users.” – Paris Martineau, writing for Wired

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SLICE INGREDIENTS

New Facebook Ads Manager Layout-
🤔🤦🏽‍♀️🤷🏽‍♀️ Biggest change is the look and feel of the main Facebook Ads Manager dashboard. FB moved the navigation for the Campaigns, Ad Sets, and Ads over to the left sidebar.

“The process of duplicating a Facebook Ads Campaign, Ad Set, or Ad looks a bit different. As usual, make sure you know which level you need to duplicate because you will also be duplicating everything under that level.” – Andrea Vahl

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MOTIVATIONAL SLICE

Our #FridayFeeling cover image is from a tweet by ShopLocal Club Card @ShopLocalClub


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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