Tips for Launching Winning Snapchat Ads-
Can Snapchat be a potential goldmine to connect with younger, mobile-first audiences? Snapchat reports that globally more than 290 million people use it every day to communicate with friends brands.

“To be successful on Snapchat, you also have to go out of your way to focus on delighting the people who are going to see your ad. People who use Snapchat open the app multiple times per day because they want to be entertained. They donโ€™t want to feel like they are constantly being sold to by brands competing for their attention.” – William Harris, writing in Entrepreneur

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SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


To Count Likes Or Not Count Likes-
The debate continues as to value & need to show likes (replies, claps, etc.) on Facebook, Instagram, YouTube, Twitter, etc. In an effort to create a less toxic dialogue environment, these platforms have moved to hide these user responses. But… users are not happy.

“Yet the changes have been decried by some of the very users they were meant to aid, who view the metrics as an essential part of their experience. Thatโ€™s left platforms in the awkward position of detoxing users from an addiction they initially introduced to users.” – Paris Martineau, writing for Wired

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New Facebook Ads Manager Layout-
๐Ÿค”๐Ÿคฆ๐Ÿฝโ€โ™€๏ธ๐Ÿคท๐Ÿฝโ€โ™€๏ธ Biggest change is the look and feel of the main Facebook Ads Manager dashboard. FB moved the navigation for the Campaigns, Ad Sets, and Ads over to the left sidebar.

“The process of duplicating a Facebook Ads Campaign, Ad Set, or Ad looks a bit different. As usual, make sure you know which level you need to duplicate because you will also be duplicating everything under that level.” – Andrea Vahl

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Our #FridayFeeling cover image is from a tweet by ShopLocal Club Card @ShopLocalClub

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