Social Media Slice for September 17, 2019: Adobe ‘Auto Reframe’ Optimizes Videos For Different Social Platforms; Free Tools To Create Eye Catching Graphics; Creating Custom Metrics in Facebook Ads Reporting


Adobe ‘Auto Reframe’ Optimizes Videos For Different Social Platforms-
Videos are not a “one size fits all platforms” marketing tool. Editing & cropping is a very time-consuming process. Adobe thinks it has come up with a time-saver!

“Auto Reframe, which uses Adobe Sensei (Adobe’s artificial intelligence platform) can automatically identify the main action within a video, cropping and panning around the original footage, to fit within social media’s square, vertical, or widescreen ratios.” – Linleigh Marie Master, writing in WERSM

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SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


Free Tools To Create Eye-Catching Graphics-
Being a writer, my weak point is graphics. Maybe you’re great at stats or ad copy, but dreaming up cool graphics escapes you? Kim Garst has several suggestions from her resource treasure chest of tools. Here is one:

“If choosing a color palette for your graphics is a struggle for you, Easil is a great option to create amazing graphics! Their color palette generator automatically pulls colors from your existing images, meaning you always have exactly the right colors…no more guesswork!” – Kim Garst

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Creating Custom Metrics in Facebook Ads Reporting-
When needing to create custom metrics, social media folks have had to export their reporting into a spreadsheet, create a new column, and add formulas to manually pull this off. Jon Loomer says not any more!

“First, understand that Facebook Ads Reporting is not the same thing as the base reporting in Facebook Ads Manager. It’s often confused. You may not currently use Ads Reporting. You may now with custom metrics.” – Jon Loomer

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Our #TuesdayThoughts cover image is from a tweet by Shweta Bhattacharya @spbhattacharya (background graphic added).

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Published by Anthony Scialis, Social Media Content Creator

My name is Anthony Scialis and I used to be a newspaper writer. For over 40 years I covered the business and entertainment beats for community newspapers & magazines. Now, I use research & writing experience to provide Small Business Owners with customer-centric information. I assist with writing blogs and tweets, freeing up small biz owners to focus on what they enjoy and do best— run their businesses.

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