Survey Says Small, Mid-size Business Owners Still Optimistic-
Depending on which survey stats you use, SMB are feeling ๐Ÿ‘or ๐Ÿ‘Ž about the economy. ๐Ÿคท๐Ÿฝโ€โ™€๏ธIn terms of getting your clients to advertise & promote more, check out results of this PNC Financial Services Group Inc. survey.

“Of those who participated in the survey, 39 percent are highly optimistic about the national economy, while those who were pessimistic hit a record low at 7 percent. Nearly two-thirds of small and mid-size business owners expect their company’s sales to increase.” – Luke Torrance, writing for Pittsburgh Business Times

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SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


Secret to Great Content Marketing-
Content marketing, do you really understand it and how it operates? Some marketers don’t and that’s why it is not as effective for them. Here is a 2nd โ˜•๏ธreading breakdown for you.

“Every successful endeavor needs to start with a plan, and your content marketing is no exception. Fundamentally, your content strategies should be all about why. Why you are using it in the first place, and what are your content marketing goals? Some companies look for better engagement rates. Others want to lower their costs, while others are looking to generate more leads.” – posted on Strong Social

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Using Facebook Creator Studio to Schedule Posts on Instagram and IGTV-
๐Ÿ˜That probably is the reaction of many Instagram folks. No 3rd-party app needed to plan & publish IG posts. Use Creator Studio directly through Facebook, and schedule your posts on both Instagram and IGTV. Here is a how-to tutorial.

“The Instagram post scheduling feature in Creator is still in its early stages so that you may run into some bugs. Despite that, there are also some innate limitations. For example, it is not yet possible to tag products from your Product Catalogue in Creator Studio. You can, however, do it afterward directly on Instagram, by editing your posted content.” – posted on WERSM

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Our #FridayFeeling cover image is from a tweet by SHAREit @bestSHAREit (background graphic adjusted).

Would a newsletter like Slice, tailored to the content of your B2B or B2C customers, be of value to you? You can’t depend on newsfeeds anymore. It is no secret they have become declining organic sources of engagement. Just as friends update each other on whatโ€™s happening in their lives, small biz can build engaging relationships with customer bases by keeping them in the loop with email newsletters.

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