Social Media Slice for September 23, 2019: Google Search Now Lets You Find ‘Key Moments’ Within Videos; Curbing Digital Ad Fraud; Repurposing Facebook Live Video For LinkedIn


MAIN SLICE

Google Search Now Lets You Find ‘Key Moments’ Within Videos-
Too bad you can’t skim a video like you can with text when you’re looking for specific content. 🤔 Why, yes you can! Thanks to Google timestamps.

“For example, when you search for a how-to video with multiple steps, or longer videos like documentaries, or ones that contain speeches, Google Search will bring up links to specific moments based on timestamps provided by content creators. This way, you’ll be able to see if the video contains the information you’re looking for.” – George Carey-Simos, writing for WERSM

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

Curbing Digital Ad Fraud-
You won’t like this news. Advertisers are projected to lose $5.8 billion to $42 billion to fraudsters this year! Stopping such fraud — which involves faking traffic to steal advertising money — was a key part of a recent PYMNTS discussion between Karen Webster and Yinglian Xie, CEO and co-founder of DataVisor.

“That means setting up fake companies or fake identities to direct those flows of clicks, impressions or app installations to a fraudulent operation. That, in turn, directs the money meant to go toward valid online or mobile advertising into criminals’ bank accounts — leading not only to theft of funds but also fake traffic and confusion when it comes to legitimate businesses getting a sense of how well their advertising is working.” – PYMNTS interview

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SLICE INGREDIENTS

Repurposing Facebook Live Video For LinkedIn-
LinkedIn has over 500 million members but only 1% post content every month – and less use video. Opportunity for your client? Yes & no. You need to ask LinkedIn for video access and you need special tools or apps. Or you can use Facebook. Mike Allton walks you through this.

“The first step is to recognize that the live video you’re already doing on Facebook will not only work from a strategic perspective on LinkedIn, but the actual live broadcast itself will work! You don’t need to create a new show or do anything differently from a production standpoint.” – Mike Allton, writing for The Social Media Hat

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MOTIVATIONAL SLICE

Our #Monday Motivation cover image is from a tweet by Writers Guild Foundation @WritersGuildF (background graphic adjusted).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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