Women-owned Biz Growing-
Want some “you go girl” positive reinforcement ladies of social media? Women started an average of 1,821 new businesses a day in the US between 2017 and 2018! We have an Infographic with lots of stats.

“Four out of every 10 businesses in the United States are now women-owned, and the number of female entrepreneurs of color is increasing at a rapid rate, according to analysis in the 2018 State of Women-Owned Businesses Report commissioned by American Express.” – Allison Stines and Anne Stych, writing in Biz Journals

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SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


16 Quick SEO Tips to Improve Search Engine Rankings-
Boosting your client’s business website is a key part of your job as a social media manager. And, using solid search engine optimization practices will go a long way towards achieving success. The SEO Reseller team shares tips.

“Here are a few that make their list:

Speed up your site
Optimize for mobile
Implement local schema markup
Optimize Google My Business
Encourage user reviews” – Mark Walker-Ford, writing in Social Media Today

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Unconventional Way to Grow a Facebook Group With FB Ads-
You’ve built a Facebook group for your client. Now how to get members? People are protective of time commitments. Join another FB group? 🤔 So… instead of sending prospects straight to your Facebook group, advertise your Facebook page and then invite those page likes to join your group.

“Once someone has liked your Facebook page, you can invite them to join your Facebook group. This approach has a much higher success rate because this person has already taken action on Facebook with your business. By doing so, they’ve demonstrated they think you have something valuable to share.” – Ben Heath, writing in Social Media Examiner

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Our #TuesdayThoughts cover image is from a tweet by Sangs @78rider (background graphic adjusted).

Would a newsletter like Slice, tailored to the content of your B2B or B2C customers, be of value to you? You can’t depend on newsfeeds anymore. It is no secret they have become declining organic sources of engagement. Just as friends update each other on what’s happening in their lives, small biz can build engaging relationships with customer bases by keeping them in the loop with email newsletters.

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