Social Media Slice for September 26, 2019: Pinterest Getting Ready for Holidays with New Features; Website Content Personalization Ideas to Use with Social Media Ads; How to Follow Messages in Slack


Pinterest Getting Ready for Holidays with New Features-
Pinterest is expanding its shoppable post format into paid ads! This will let businesses showcase multiple, buyable items within each Pin. And it’s updating profile format so users can include video as a cover image.

“…Shop the Look collections will essentially expand into product catalogs, with the capacity to display a range of products. Advertisers will be able to tag up to 25 items in a Pin image, while a preview showcase of four items will be shown along the bottom of the Pin.” – Andrew Hutchinson, writing in Social Media Today

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SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


Website Content Personalization Ideas to Use with Social Media Ads-
Finding it a challenge to keep costs down and prove that you’re driving significant returns on ad spend from promoted social campaigns? Have you explored matching web content personalization to your social ads?

“Smart content personalization helps you to engage leads with content that’s related to topics that individual audience members are already interested in. It increases conversion rates, improves brand loyalty, and raises revenue. In short, web content personalization is a powerful and effective rising star.” – George Carey-Simos, writing for WERSM

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How to Follow Messages in Slack-
A lot of people now use Slack. A lot. And that means a lot of messages— that could get lost in the shuffle of info if your client team is active! Here is a tip about the Follow Message option.

“The feature is simple to use, once you know where to find it, and is available to both the desktop and mobile versions of the Slack service. There is only a slight difference in how the feature is used, depending on whether you’re on the mobile or desktop app.” – Jack Wallen, writing for Tech Republic

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Our #ThursdayThoughts cover image is from a tweet by MwaniA PhatJAY @mwania_josphat (background graphic added).

Would a newsletter like Slice, tailored to the content of your B2B or B2C customers, be of value to you? You can’t depend on newsfeeds anymore. It is no secret they have become declining organic sources of engagement. Just as friends update each other on what’s happening in their lives, small biz can build engaging relationships with customer bases by keeping them in the loop with email newsletters.

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Published by Anthony Scialis, Social Media Content Creator

My name is Anthony Scialis and I used to be a newspaper writer. For over 40 years I covered the business and entertainment beats for community newspapers & magazines. Now, I use research & writing experience to provide Small Business Owners with customer-centric information. I assist with writing blogs and tweets, freeing up small biz owners to focus on what they enjoy and do best— run their businesses.

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