Social Media Slice for September 30, 2019: Google Released Algorithm Update; Reddit Video Ad Options Get Boost; Changing “Blur Effect” Good for Business


MAIN SLICE

Google Released Algorithm Update-
Does the Google “Broad Core Algorithm Update” released last week affect your client’s website? You might see a drop in ranking!

“Pages that drop in rankings aren’t being penalized; they’re being reassessed against other web content that has been published since the last update. Focusing on providing the best possible content is the top recommended way to deal with the impact of a core algorithm update.” – Matt Southern, writing for Search Engine Journal

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

Reddit Video Ad Options Get Boost-
Reddit is an acquired taste as a social media platform. But no question it has an active user base. To better serve them (and your clients) upgrades have been made to video ads: improved mobile landing page experience, more aspect ratios, and referral URLs for CPV campaigns.

“Just over a year ago, Reddit launched native video ads on its platform to take advantage of a brand new ‘card view’ layout, to further develop its video content, and to give marketers new formats and bid types to work with. Reddit says that the new ad experience hasn’t only brought improvements to engagement and targeting, but also to performance-based bidding and the ability for advertisers to measure their ads more effectively.” – George Carey-Simos, writing for WERSM

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SLICE INGREDIENTS

Changing “Blur Effect” Good for Business-
If you wanted to use a blur effect on photos, you have had to settle with the level of blur offered by the camera app. The Pixel 3 offers you a manual option in portrait mode!

“You might be asking yourself: “Why is portrait mode in a phone camera important to business?” The answer is pretty simple. If you sell products or services, chances are you’re going to be needing images for promotional opportunities, or even just to give examples of your work to clients. When using portrait mode, you are able to place focus on a specific object in a photo. That can mean the difference between you selling your goods and services or not.” – Jack Wallen, writing for TechRepublic

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MOTIVATIONAL SLICE

Our #Monday Motivation cover image is from a tweet by Rick Jordan @mrrickjordan (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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