LinkedIn Adds New Audience, Targeting, And Reporting Features-
Looking for more reach & insights from LinkedIn? It has just added better audience forecasting & intelligence, new boolean logic in targeting, and more sophisticated reporting to LinkedIn ads in Campaign Manager.
“When asked about which targeting capabilities they wanted, many advertisers chose Boolean targeting logic (‘And/Or’ inqueries), over others. Boolean targeting allows them to reach ‘more of the right audiences,’ with more sophisticated combinations – job function, seniority, and titles — within a single campaign.” – George Carey-Simos, writing for WERSM
SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.
SLICE SPECIAL OF THE DAY
Instagram Hashtag Secrets Revealed-
Hashtags, so simple yet so complex. Don’t use too many on Twitter. Frowned on in Facebook and loved on Instagram. But how can you make the best use of them in IG?
“Want more visibility on Instagram? In this video, you’ll discover three tips to make a good hashtag, the three locations where you can use them, and how the algorithm works.” – Social Media Examiner
Your Password Habits Are Terrible-
It is National Cybersecurity Awareness Month, a good reminder to change your passwords. All of them. If you do, you are in the minority. So Google has a plan to motivate you!
“Beginning today, Google is integrating the Password Checkup into the Google Account’s password manager. It automatically checks all saved passwords for security issues and displays them in 3 categories…” – Veronica Combs, writing in TechRepublic
Our #ThursdayThoughts cover image is from a tweet by Jesse Scott @jesseRscott (background graphic added).
What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice