Social Media Slice for October 9, 2019: Small Biz Can ‘Suggest An Edit’ On Unverified Google Maps Listings; Ignoring Content Marketing Will Cost You Sales; Tips to Supercharge Facebook Marketing Strategy


MAIN SLICE

📌 Small Biz Can ‘Suggest An Edit’ On Unverified Google Maps Listings-
‪Google is making it easier for owners of unverified listings on Google Maps to “Suggest an edit” to some core information on their listing profiles. Things like biz name, hours and address.

“The edits will then ‘go through the regular review process’ and can go live on Google Search or Maps, after being reviewed.” – George Carey-Simos, writing for WERSM

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 Ignoring Content Marketing Will Cost You Sales-
Successful content marketing campaigns generate up to 7.8 times more website traffic! 🤔 Full disclosure, social media managers hire me to write blogs for their clients. But don’t take my word for it.

“Marketing statistics show that long-form content, somewhere between 800 and 1,600 words, generates the best results. Not because of the word count, exactly, but because of the extra time and effort you have to put into it. With longer content, you need to do more research, add more backlinks, and increase the chances of having your blog post backlinked, in return. Google’s algorithm update takes these things into consideration, and as a result, long-form content is currently the way to go to improve SEO.” – Strong Social

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SLICE INGREDIENTS

📌 Tips to Supercharge Facebook Marketing Strategy-
Like it or not for most businesses, Facebook is still THE way to promote a message. But since “everybody” is using it, you have to be smarter. These tips apply to a “company,” but savvy social media managers can adapt.

“To make your marketing messages more authentic, let your customers market your products on your behalf. This is what user-generated content (UGC) is all about: building authenticity and engaging your top customers by showcasing their content on your Page.” – Lilach Bullock, guest writing for Andrea Vahl .com

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MOTIVATIONAL SLICE

Our #WednesdayWisdom cover image is from a tweet by Marie Forleo @marieforleo (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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