📌 Instant Reserve Tool for Advertisers-
Looks like YouTube is testing a reservation service to book ad space now/pay later. Most likely aimed at the big brands, but interesting to see the option.
“YouTube’s Instant Reserve made available to ‘hundreds’ of advertisers in early September is similar to upfront TV ad buying and allows advertisers to reserve their ad space in advance, with all targeting capabilities available, but without booking through a sales representative.” – George Carey-Simos, writing for WERSM
SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.
SLICE SPECIAL OF THE DAY
📌 Customizing Facebook Ads Based on Customer Awareness Principles-
Ralph Burns, founder of Tier 11 ad agency, shares how to create Facebook ads for each of the five levels of customer awareness. He was being interviewed on Social Media Marketing Podcast.
“The biggest mistake marketers make when it comes to Facebook advertising is thinking it doesn’t work because it doesn’t perform like Google pay-per-click brand awareness ads or drive organic traffic from regular organic searches. Facebook ads are a completely different animal than Google ads and require a different approach.” – Michael Stelzner, on Social Media Marketing Podcast
📌 Google Pixel 4 Features for Business Users-
Thinking about switching to the GP4 based on leaks hyping its value to business users? TechRepublic has a quick overview of what we know so far.
“Google’s smartphones are well known for their top-of-the-line camera quality and Pixel continues to up the ante. The new 12MP Dual-Pixel and 16MP telephoto camera lens will allow users to take even crisper shots than before.” – Jonathan Grieg, writing in TechRepublic
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