Social Media Slice for October 16, 2019: Tips To Help Plan Instagram Holiday Content Calendar; Conducting a Social Media Audit; Users Quick to Ditch Biz with Bad Digital Platforms


MAIN SLICE

๐Ÿ“Œ Tips To Help Plan Instagram Holiday Content Calendar-
‘Tis the season already? Snuck up on you? All the more reason for a content calendar. Instagram has tips, and a PDF calendar template to help small businesses plan their visuals and captions.

“Knowing when your customers start doing their shopping is very important, as it helps you time your messaging to be spot on time-wise. If you have data from last year, make use of it. When did most people do their holiday shopping? Take this into consideration and make sure you tailor your marketing messages to their habits.” – George Carey-Simos, writing for WERSM

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

๐Ÿ“Œ Conducting a Social Media Audit-
Just as you need to go for an annual physical check up, so should your client’s social media program from top to bottom.

“A social media audit consists of collecting and analysing data from all of your social media channels, says Alexandra Tachalova. It will then take a close look at things like the activity, audience, and financial investments. Itโ€™s all about determining if your social media networks are meeting expected goals, as well as ensuring that it remains relevant to your business and audience.” – Milosz Krasinski, writing in Curatti

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SLICE INGREDIENTS

๐Ÿ“Œ Users Quick to Ditch Biz with Bad Digital Platforms-
Cisco-owned AppDynamics just released an in-depth study on user app habits that you should check out. It revealed that many consumers are quick to stop using apps that are slow or don’t work effectively. Proof to convince your client to upgrade the digital experience.

“The report noted that this was key for businesses to understand because apps that were slow or had glitches were akin to rude retail assistants or cashiers asleep on the job. With apps or websites that crashed and worked poorly, companies were putting themselves at risk monetarily and with their reputation.” – Jonathan Grieg, writing for TechRepublic

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MOTIVATIONAL SLICE

Our #WednesdayWisdom cover image is from a tweet by EL Magazine @ELmagazine (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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