Social Media Slice for October 17, 2019: Twitter User Info Used for Targeted Ads; 10 Smart Ways to Grow Business with LinkedIn; Getting More Backlinks is a Good Thing


MAIN SLICE

๐Ÿ“Œ Twitter User Numbers and Emails Accidentally Used for Targeted Ads-
Oh oh. Don’t need 280 characters/spaces to get point across. Did you by any chance provide Twitter an email address or phone number, as a form of two-factor authentication? It could have inadvertently been used for advertising purposes.

โ€œWhen an advertiser uploaded their marketing list, we may have matched people on Twitter to their list based on the email or phone number the Twitter account holder provided for safety and security purposes. This was an error and we apologize.โ€ – Twitter

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

๐Ÿ“Œ 10 Smart Ways to Grow Your Business Using LinkedIn-
Did you know that LinkedIn users are 4 times as likely to visit your website than users from Facebook or Twitter? No wonder 80% of B2B lead gen comes from LinkedIn. But are you using it properly? Here are some tips.

“While sharing links to articles is an easy way to stay active on LinkedIn, creating and publishing your own content is just as important. By relying on someone elseโ€™s content, you miss the chance to establish your industry expertise. Building that authority over time nets a more direct payoff than followers engaging with shared content.” – Abs, Founder and CEO, writing for Appypie .com

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SLICE INGREDIENTS

๐Ÿ“Œ Getting More Backlinks is a Good Thing-
Why? Backlinks are links from a page on one website to another and they are good for social cred: rankings, discoverability, and referral traffic.

“Search engines find new content by revisiting pages they already know about to check for new links. Because search engines revisit popular pages more often than unpopular ones, they may discover your content faster if you get backlinks from popular pages.” – Joshua Hardwick, writing in Ahrefs .com

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MOTIVATIONAL SLICE

Our #ThursdayThoughts cover image is from a tweet by Emily Honson @EmilyHonson (background graphic adjusted).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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