Social Media Slice for October 18, 2019: Facebook Organic Page impressions May Be Dropping; Using Site Personalization to Get Your Visitors More Engaged; Keeping Up With Slack Threads


MAIN SLICE

πŸ“Œ Facebook Organic Page impressions May Be Dropping-
Isn’t that a great news to end the week? Shouldn’t be as bad as last year when it changed News Feed algorithm, but Facebook is rolling out a change as to how it counts real impressions to better match its ad metrics.

“Facebook explained that the change will only affect organic impressions but that other metrics such as reach and engagement should remain identical.” – Geoff Desreumaux, writing for WERSM

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

πŸ“Œ Using Site Personalization to Get Your Visitors More Engaged-
For the most part people are on the Internet to buy, to find, or to be entertained. If you aren’t meeting those needs, site visitors will click off as quickly as they clicked on.

“Unfortunately, this is something that happens millions of times per day across millions of sites on the internet. Too much emphasis is being placed on creating content and not enough on personalizing content.” -Zac Johnson, writing in Jeff Bullas .com

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SLICE INGREDIENTS

πŸ“Œ Keeping Up With Slack Threads-
The reason you use Slack is to better communicate with team members like writers, graphic artists, etc. But what if you miss a message? It is possible with the app default settings!

“So how do you ensure you’re getting the most out of Slack notifications? One thing you should consider doing out of the gate is enabling thread replies. Without this option enabled, you could easily miss out on replies to any number of messages within a thread.” – Jack Wallen, writing for TechRepublic

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MOTIVATIONAL SLICE

Our #FridayFeeling cover image is from a tweet by Jason Culleton @Jason_Culleton


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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