Social Media Slice for October 23, 2019: Facebook Dumping Small Biz Pages Gray Badges; Email List Essentials for Building Engagement; Alexa and Google Home Device Security Loopholes


MAIN SLICE

📌 Facebook Dumping Small Biz Pages Gray Badges-
Looking to concentrate on helping businesses to “portray authenticity in new ways,” Facebook is ending gray verification badges. 🤔Small business owners used these to show that their Pages were genuine, and officially managed by the right people. 😢

“Those who already had the gray badge will now need to put more effort than ever into developing their authentic Facebook presence. Of course, they will also need to work harder at monitoring fake accounts that claim to be associated with their organization.” – Linleigh Marie Master, writing for WERSM

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 Email List Essentials for Building Engagement-
Building community and Online Marketing should be the driving forces to an email list. Melyssa Griffin, instructor & podcast host, offers 5 tips. Definitely 2nd ☕️ reading.

“When I first started my business, I didn’t really understand the point of an email list. What do I send to my subscribers? And how is it different from what I’d post on my blog?” – Melyssa Griffin

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SLICE INGREDIENTS

📌 Alexa and Google Home Device Security Loopholes-
Your friendly home helpers may be a bit too friendly as hackers can backend a code to hack these devices into listening or even tricking you into providing security info. This article explains with videos.

“The idea is to tell the user that an app has failed, insert the ‘ �. ‘ to induce a long pause, and then prompt the user with the phishing message after a few minutes, tricking the target into believing the phishing message has nothing to do with the previous app with which they just interacted.” – Catalin Cimpanu, writing in ZDNet

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MOTIVATIONAL SLICE

Our #WednesdayWisdom cover image is from a tweet by MarakColorArt @MarakColorArt (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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