Social Media Slice for October 25, 2019: TikTok Raising National Security Concerns; Personalized Offers to Win Consumers Over Holiday Season; Flaunting Accomplishments Without Arrogance


MAIN SLICE

📌 TikTok Raising National Security Concerns-
Because it is Chinese owned, the shiny new social media toy known as TicToc may not be all fun & games. Senate Minority Leader Charles E. Schumer (D-N.Y.) and Sen. Tom Cotton (R-Ark.), are asking if TikTok poses “national security risks.”

“… Schumer and Cotton questioned TikTok’s terms of service, saying the app collects a wide array of data, including information about a user’s location. TikTok officials say U.S. users’ data is stored in the United States, but the lawmakers said they feared that TikTok ‘is still required to adhere to the laws of China.’
That could ‘compel Chinese companies to support and cooperate with intelligence work controlled by the Chinese Communist Party,’ they wrote.” – Tony Romm and Drew Harwell, writing for the Washington Post

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 Personalized Offers to Win Consumers Over Holiday Season-
Nearly 60% of respondents to a recent survey indicated that they are more likely to purchase from retailers who send them personalized content and offers. And what better time to do that than the holidays?

“It’s clear that consumers have had enough of irrelevant communication from brands that fail to leverage personal preferences and engagement history. Every buyer expects to be treated as a unique individual — and the holiday season is an ideal time for retailers to deliver on these preferences and win customers over.” – Redpoint Global chief marketing and strategy officer, John Nash

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SLICE INGREDIENTS

📌 Flaunting Accomplishments Without Arrogance-
As a Social Media Manager you are adept at promoting your clients. But how about yourself? Without sounding like an egomaniac? How much is too much or too little? Alana Muller, a professional networking speaker, has some inside tips.

“Communicate lessons learned. What path did you travel to get to this place? What was your process? In what ways can your experiences help others who aspire to be recognized in ways similar to the way you have been? Share with others the information you wish you had had when you first got started – maybe it will give them a leg up as they pursue their dreams.” – Alana Muller

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MOTIVATIONAL SLICE

Our #FridayFeeling cover image is from a tweet by Monique @mzu2013 (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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