Social Media Slice for October 28, 2019: FTC Cracking Down On Sale Of ‘Fake Indicators Of Social Media Influence’; Optimize Now for Voice Search to Stay Ahead Of Competition; Facebook Ads Tips for Local Business


MAIN SLICE

📌 FTC Cracking Down On Sale Of ‘Fake Indicators Of Social Media Influence’-
In other words, fake followers and fake reviews are fraudulent and mislead consumers. Uncle Sam is now watching.

“Florida businessman German Calas, Jr. was fined $2.5 million, and a warning was issued to Sunday Riley, who apparently wrote fake reviews for her own products the website of beauty products company Sephora. Both these cases are only the beginning of what could have a serious impact on the industry.” – George Carey-Simos, writing for WERSM

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 Optimize Now for Voice Search to Stay Ahead Of Competition-
Word is that by 2020, 50% of all searches will be conducted through voice. Are your client’s social media pages and websites ready to answer questions posed by voice search?

“This is going to make a huge impact on a business’s digital marketing because the results of voice searches are even narrower than web searches. Only three results show up for mobile voice searches and just one result for smart speaker voice searches — not exactly great news for most businesses. This means that unless you can adapt your digital marketing efforts for voice search and get ahead of your competition, you’ll risk falling out of voice search results altogether.” – Andrew Oziemblo, writing in Forbes

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SLICE INGREDIENTS

📌 Facebook Ads Tips for Local Business-
Boosting posts but not really seeing the results you want? Andrea Vahl has 3 tips to maximize FB ads for small biz.

“With local businesses you are going to have a natural restriction on audience size based on the local area. Because of that, you don’t want to add too many keywords to your targeting so that your audience is restricted.” Andrea Vahl

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MOTIVATIONAL SLICE

Our #Monday Motivation cover image is from a tweet by Ellis Axson @TrustDEprocess (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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